Employer Branding? What’s it to you as a CEO?
I certainly hope it’s an awful lot! I may not be the first one to break it to you but I took the time out of my (and your!) schedule to remind you of how important your Employer Brand should be to you. Not to your Marketing Peeps, not to your HR department but to you! As a leader you should be in control of your Employer Brand at any given time. Who are the people in your company working for? And do they know that? Can you afford to not know the answer to these questions?Your

